Some of the challenges facing businesses that sell to other businesses, often called B2B companies, are different than those for businesses that sell to consumers: the process until the transaction is closed is longer, there are more people involved in the decision on the customer’s side and there is a need for a deeper dialogue and a greater understanding of the customer’s needs.
World map showing connections, illustration.
In the last decade or so the way we all buy goods and services has been transformed. The retail landscape has changed beyond recognition with the new reality bringing both opportunities and challenges to retailers. For online retailers - whose marketplace, theoretically, is unlimited - strategic expansion into new markets is often seen as the key to growth and profitability. But while the internet...
A few weeks ago, on my way to the office, I heard the surprising news that pallets are running out in Germany. “The market for used pallets is virtually swept clean,” a radio announcer proclaimed. What may sound like a joke at first is the bitter truth - and is becoming a serious problem for some companies in this country. The economy, and export in particular, is booming, so there are enough...
For the second consecutive year, the e-commerce platform Litium conducted an e-commerce survey among Sweden’s B2B companies, i.e. those companies selling goods and services to other companies.
The report is entitled “Svensk B2B-handel 2017” and it shows the continued strong growth for B2B e-commerce: Today, 67% of B2B companies are selling digitally, an increase of 57% from the previous...