World map showing connections, illustration.
In the last decade or so the way we all buy goods and services has been transformed. The retail landscape has changed beyond recognition with the new reality bringing both opportunities and challenges to retailers. For online retailers - whose marketplace, theoretically, is unlimited - strategic expansion into new markets is often seen as the key to growth and profitability. But while the internet...
This is almost an early Christmas present for us EU citizens. From 3 December, the barriers to online shopping from other countries will be removed. Geoblocking will be a thing of the past. The French or Polish will be able to shop from a German online store and deliveries will have to be made to them in the same way as to buyers based in Germany, and vice versa. So I will finally be able to order...
Pay-as-you-drive rates are currently the next big thing for insurance companies. Everyone is trying to jump on the bandwagon. As a department head at Itzehoer Versicherungen, I know how to realistically classify this issue, because we were one of the first insurance companies in Germany to deal intensively with it. In my blog post, I reveal what we learned about technology, data protection, loss...
High returns are a fact of life in the online fashion industry. Part of the reason is people wanting to try on different styles to see what looks best, but another important reason is size. A 38 isn’t always a 38.
I heard a report on Swedish public radio the other week about a renewed push to unify and standardise clothing sizes across the EU. There has been a standard in place since 2001,...
Creative abstract commercial internet business retail sale and web online shopping discount offer concept: 3D render illustration of macro view of the group of color paper shopping bags on modern laptop or notebook computer PC keyboard with selective focus effect
Like most Swedes, I can’t live without my coffee. And since getting a Nespresso machine a couple of years ago, not any old coffee will do in the same way. But here’s the problem: in central Stockholm, you can only buy the Nespresso coffee capsules at one store.
Too often I wake up, or come home, only to find out I’m down to my last capsule. And while you can order online anytime, the...
Anyone slightly interested in what is going on in the world of e-commerce knows that Singles Day took place last weekend. I spent parts of my Saturday monitoring the big online retailers, trying to pick up on what was trending in the Nordics, Europe and Asia. My conclusion: Singles Day is a great concept, and it works for Alibaba, but I don’t see it catching on here.
In the week leading up to...
Your marketing department simply has to love Google Analytics. The internet is generating ever more information on our increasingly connected lives, and cutting through all that big data is no small task. But it is essential if you want to find the insights that can yield more loyal customers and revenue. Google Analytics makes analysing all that data easier, giving companies of all sizes a...
Shot of a young hiker using her laptop while sitting on top of a mountain
At some point most of us have had to visit the emergency room at our local hospital for one thing or another. Whether it was for a broken limb or because it was the weekend and we were in too much pain or discomfort to wait until Monday to see our local GP.
Whatever the reason, it was probably a last resort as we all know how long that takes. Hours in most cases – and even then you might have...
I know it’s only October but my thoughts are already turning to Christmas. Well, the shopping side of it anyway. It wasn’t always this way. Christmases past used to be a familiar tale of feast and famine in the Vikner household. December’s pay packet would go on presents and all the trimmings, leaving precious little for the New Year. Like most Swedes all we had to look forward to in January...
Group Of People Dining Concept
I don’t know about you, but I’m a much more demanding shopper than I used to be.
Visiting family in the small town where I grew up on the weekend really brought that home to me. Living in the big city, I’m used to 24/7 service these days. I can get pretty much whatever I want whenever I want it, whether it is food (Foodora), a ride (Uber) or whatever else I need. Gone are the days of...