Marketing is a big challenge for businesses, especially small and new businesses. How do you know which marketing method is the most effective? And how do you achieve the best possible results with a small marketing budget or maybe no budget at all?
In the first webinar for the autumn at Arvato featured guest speaker Yasmin Tilles, Marketing Manager at the internet security company Detectify....
Many companies still do not focus on optimising their processes although this can strengthen the customer relationship as well as increase the number of paid invoices. At the same time, companies are gaining more discretion when it comes to using resources. By avoiding investments in necessary internal dunning processes, this allows them to concentrate on their core business. Let’s take a closer...
Many industry buzzwords are just hype, but some actually do make people think in new ways. In my time in the payment industry, I have seen a lot of them come and go: big data, omni-channel, responsive design, mobile, one-click and conversion, to name a few.
Big Data was the Next Big Thing in e-commerce in early 2013 – and it is just as relevant today with competition in e-commerce getting...
As regular readers of this blog will know, the last thing we want is for your customers to go to debt collection. That may sound strange coming from a company working with debt collection, but in our experience an ounce of prevention is better than a pound of cure.
After all, debt collection is a last resort: most people want to pay and given the chance they will pay. But from time to time and...
What should you expect in 2016? I predict a shift away from pure disruption to tangible business models, along with some serious consolidation when it comes to market players.
The transformations we saw last year will continue and intensify, with some changes expected and others coming as a surprise. Whatever 2016 brings, we have to be prepared to make the most of change, to have the agility...
Change really is a constant for much of the world today. This year has been characterised by change, both positive and negative, in people’s lives, in international relations and in the financial markets, across the Nordic region and around the world.
By its nature, change is often unpredictable. You make plans, but you can never really predict the future. One of the only things you can be...