Like many of my fellow countrymen and women, I’ve switched from commuting by car to by bus and train in recent years. I sold my car after moving to the big city and haven’t been stuck in traffic once since then. I can even prepare for appointments during my journey to the office. It’s no surprise to me that an average of 30 million Germans take public transport each day. I actually now...
Financial,accounting,investment advisor consulting with her team at office.
It may have been a while since I was a financial accounting student, but I recently overheard a conversation between two students on a train that reminded me of a topic that was the cause of much head scratching not too many years ago. That topic was accruals. It seems that business administration students continue to grapple with this, admittedly, very dry topic. Accrued income, deferred income,...
Razor blades, socks, care products, cereals, drinks, pet food – the list of products that can be ordered online by subscription is long. Last week I showed why there are good reasons for online retailers to opt for flexible subscription models. The most important point is customer loyalty. Retailers create additional touchpoints through subscriptions for consumers, who value the convenience...
A few weeks ago, on my way to the office, I heard the surprising news that pallets are running out in Germany. “The market for used pallets is virtually swept clean,” a radio announcer proclaimed. What may sound like a joke at first is the bitter truth - and is becoming a serious problem for some companies in this country. The economy, and export in particular, is booming, so there are enough...
Your marketing department simply has to love Google Analytics. The internet is generating ever more information on our increasingly connected lives, and cutting through all that big data is no small task. But it is essential if you want to find the insights that can yield more loyal customers and revenue. Google Analytics makes analysing all that data easier, giving companies of all sizes a...
As anyone who has learnt to drive in a manual car knows it is not that easy getting behind the wheel of an automatic for the first time. It can feel odd at first (not having control over the gears) but it can also be liberating, leaving you free to concentrate on the road.
I imagine that the new parking laws and regulations in Norway have had a similar effect on car park operators. Now that car...
Sorry to keep you waiting.
To recap quickly: we were talking about how your brand is being anonymised as aggregators shift consumers’ focus and loyalty to price and availability; how an increasingly crowded marketplace makes gaining new customers more expensive than ever; and how fierce price competition means finding new ways to build loyalty.
So what’s the solution? These days you...
People used to think that payments were just about driving conversions and sales. Some still do. We don’t. And judging by the calls I’m getting, not many of you do either. The conversation has moved on: it’s no longer just about getting paid.
Sure, that’s how it used to be. When I started out in 1999, all anybody cared about was conversions. Online shopping was starting to flourish, and...
People, people everywhere. At the Elton John Concert at Gröna Lund in Stockholm this summer, I thought I´d pick up a few more beers for me and my friends but the long queues for the bars made me reconsider. The rest of the evening remained pretty calm.
Waiting in line has been described as torture. In Author Alex Stone´s words, “the dominant cost of waiting is an emotional one: stress,...
Have you ever seen someone abandon a full cart of shopping at the checkout counter in your local supermarket and leave without paying? Why is it that this hardly ever happens in a bricks-and-mortar store but online nearly 7 out of 10 carts are discarded?
Offline retailers do not experience the same headaches over abandoned shopping carts as they do online. But why is that? Is it because it would...