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If you’re not online, you’re hopelessly behind

Dibs and Load show why even grocers have to move with the times

I don’t know about you, but I’m a much more demanding shopper than I used to be.

Visiting family in the small town where I grew up on the weekend really brought that home to me. Living in the big city, I’m used to 24/7 service these days. I can get pretty much whatever I want whenever I want it, whether it is food (Foodora), a ride (Uber) or whatever else I need. Gone are the days of having to wait for the local stores to open – and then going out to see if they have what I want in stock.

It’s not that I’m lazy; it’s more that I’ve grown accustomed to shopping on my own terms, not the other way around. And I don’t expect anything less.

The latest report from Dibs on e-commerce in Norway shows that I’m not alone. More of us are buying online than ever before – and not only books or clothes. Online shopping has doubled in the past five years, with figures for 2017 up 16% on a year earlier at 105 billion kroner. With 85% of the population now doing at least some of their shopping online, more and more industries are finding their way to the digital marketplace.

Even traditional bricks-and-mortar businesses such as grocers. Increasingly we want to be able to buy bread, milk and oatmeal from our couches. In 2016 just 12% of consumers bought groceries online, but in 2017 that number had risen to 15%. And, if you ask me, demand is only going to pick up speed from now on.

With consumer behaviour continuing to evolve alongside technology, the line between the online and offline world is disappearing, forcing more and more businesses to adapt or die. That point was underlined at this year’s Load, Bring’s e-commerce and retail conference, which fixated on customer obsession and raising the customer experience to a whole new level. One of our clients, breakfast-on-wheels startup Brødboksen.no, was among the prizewinners for its use of new technology and held up as a model for other online traders.

Both Dibs and Bring made clear that in the e-commerce jungle survival of the fittest is all about convenience, speed and flexibility. Making it easier for your customers to order the way they want, when they want and wherever they want is a big part of that. At Arvato we specialise in creative solutions that adapt to your needs and your customers’ expectations. AfterPay is the perfect pay-after-delivery vehicle for your business, giving them the payment flexibility they want while providing you with all the support you need so you can keep doing what you do best: taking care of your customers.

Fredrik Gustafsson
Vice President Nordics & International Partnerships – AfterPay

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