Like many of my fellow countrymen and women, I’ve switched from commuting by car to by bus and train in recent years. I sold my car after moving to the big city and haven’t been stuck in traffic once since then. I can even prepare for appointments during my journey to the office. It’s no surprise to me that an average of 30 million Germans take public transport each day. I actually now...
Razor blades, socks, care products, cereals, drinks, pet food – the list of products that can be ordered online by subscription is long. Last week I showed why there are good reasons for online retailers to opt for flexible subscription models. The most important point is customer loyalty. Retailers create additional touchpoints through subscriptions for consumers, who value the convenience...
Recently I had dinner at my neighbour's house, which gave me an opportunity to admire my host's bulging bookshelf once again. He still belonged to the generation that loved and lived for the book club, a statement my neighbour had proudly declared a few months ago. He celebrated every new tome, reading it first and then adding it to his collection on the shelves. My neighbour was not alone in...