High returns are a fact of life in the online fashion industry. Part of the reason is people wanting to try on different styles to see what looks best, but another important reason is size. A 38 isn’t always a 38.
I heard a report on Swedish public radio the other week about a renewed push to unify and standardise clothing sizes across the EU. There has been a standard in place since 2001,...
Creative abstract commercial internet business retail sale and web online shopping discount offer concept: 3D render illustration of macro view of the group of color paper shopping bags on modern laptop or notebook computer PC keyboard with selective focus effect
Like most Swedes, I can’t live without my coffee. And since getting a Nespresso machine a couple of years ago, not any old coffee will do in the same way. But here’s the problem: in central Stockholm, you can only buy the Nespresso coffee capsules at one store.
Too often I wake up, or come home, only to find out I’m down to my last capsule. And while you can order online anytime, the...
The beauty of shopping online is that you can buy whatever you want, whenever you want, from wherever you want. When you sell online, you have the opportunity to reach customers far beyond the confines of your own city or national borders. There are millions, maybe billions, of people out there who want what you are selling.
But how do you know what they are looking for? How quickly do they...