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  • 12 dec 2016

    Ready to cast your net wider?

    This year Black Friday, America’s busiest shopping day, fell on November 25. Not that I need to tell you that. There’s no avoiding it in Sweden or the rest of Scandinavia either. My inbox was flooded with offers, as was everyone else’s by the sound of it. Some thought it a bit much and wondered why everybody was jumping on the same bandwagon at the risk of being drowned out. However, as I...