I’m just back at work after some intensive weeks finishing up my new book “Find Gold in Your Own Channels: Sell More Online – Without Buying More Advertising”. It should be coming out in May this year, and looks at how you can use your own channels to raise your visibility – and your sales.
Now of course, I hope you all get your copy of the book. But if you can’t wait, you can...
The first Emeet of the autumn was held on 7 September in Gothenburg in the newly constructed Park49, an office building housing the West Sweden Chamber of Commerce among others.
As always, the e-commerce conference attracted a large gathering of e-tailers of all sizes. During the day, there were opportunities for visitors to hear presentations, to discuss current topics within the word of...
Have you heard about FANG? FANG is an acronym for Facebook, Amazon, Netflix and Google and, according to Professor Kjell A. Nordström (author of Funky Business), FANG rules the world. If you’re not connected, you’re out.
FANG was just one key takeaway from this year’s Future of Business conference. At the conference, Nordström also shared his belief that in order to be successful in...
We launched our new AfterPay pay-after-delivery service last year, and we think it is by far the best on the market. Of course we do. But what makes AfterPay best? It’s not just that it delivers higher conversion rates, or the way it makes it easier for your customers to buy. The secret is how it helps you understand your customers, so you know how and when they buy. That is the arvato...
There will be very few people reading this who have not bought something online: some clothes, maybe, or shoes, music on Spotify or a Netflix subscription. E-commerce is an integral part of consumer retail, or B2C as we call it in the trade, and everyone can see the benefits.
But how many of us have made purchases online for our business? B2B, as it is known, is not quite as mature when it...