There will be very few people reading this who have not bought something online: some clothes, maybe, or shoes, music on Spotify or a Netflix subscription. E-commerce is an integral part of consumer retail, or B2C as we call it in the trade, and everyone can see the benefits.
But how many of us have made purchases online for our business? B2B, as it is known, is not quite as mature when it...
The internet has changed the way we all buy products and services, both online and offline.
You might now visit a shop, discover an item of interest, and then go online to evaluate all the options around that product. Another trend is to surf the internet for products, then visit a physical store to see the item before going back online to order it.
Traditionally, physical stores and web...