Okay, I really think omnichannel is one of the most important trends in retail. So no points for guessing where I spent much of my day at the Kauppa 2016 Breaking Boundaries event in Helsinki last week.
The morning break-out session “Omnichannel: Digitalisation and customer experience” was one of the most interesting, largely thanks to Lasse Kalmi. The Development Director at building...
What makes October so exciting? Big events in every one of our Nordic markets will give us a perfect opportunity to meet you and talk. We would like you to tell us about the challenges and opportunities you see in your business and in your industry in general. And we want to share our insights from both our Nordic and our global operations, with the latest trends and developments that can give you...
The internet has changed the way we all buy products and services, both online and offline.
You might now visit a shop, discover an item of interest, and then go online to evaluate all the options around that product. Another trend is to surf the internet for products, then visit a physical store to see the item before going back online to order it.
Traditionally, physical stores and web...