Small payments (often called micropayments) are everywhere these days, often connected with mobility or mobile devices. Buses, fast food, cinemas, digital purchases … you name it. Several years have gone by since I first started discussing this phenomenon with companies trying to find a way to offer cost-effective micropayments to their customers.
In the earliest years of this millennium, I...
There will be very few people reading this who have not bought something online: some clothes, maybe, or shoes, music on Spotify or a Netflix subscription. E-commerce is an integral part of consumer retail, or B2C as we call it in the trade, and everyone can see the benefits.
But how many of us have made purchases online for our business? B2B, as it is known, is not quite as mature when it...
Okay, I really think omnichannel is one of the most important trends in retail. So no points for guessing where I spent much of my day at the Kauppa 2016 Breaking Boundaries event in Helsinki last week.
The morning break-out session “Omnichannel: Digitalisation and customer experience” was one of the most interesting, largely thanks to Lasse Kalmi. The Development Director at building...
The internet has changed the way we all buy products and services, both online and offline.
You might now visit a shop, discover an item of interest, and then go online to evaluate all the options around that product. Another trend is to surf the internet for products, then visit a physical store to see the item before going back online to order it.
Traditionally, physical stores and web...