Change really is a constant for much of the world today. This year has been characterised by change, both positive and negative, in people’s lives, in international relations and in the financial markets, across the Nordic region and around the world.
By its nature, change is often unpredictable. You make plans, but you can never really predict the future. One of the only things you can be...
“It’s fine, I’m just looking.” What a familiar scene this is to the shop assistant in a store. It is the same with a bunch of abandoned shopping baskets in an online store – both scenarios are far too familiar for many merchants.
Well, there are always people who spend their time just wandering around, in both physical stores and online. However, it is important to remember that...
In physics, friction is a force that resists the movement between two surfaces that come into contact with each other. Friction is caused by the roughness of these surfaces.
Friction is also something we all want to minimise in customer journeys on the internet. Buying and selling should be simple. As soon as there is any resistance, as soon as a customer has to think twice and make choices...