Our business intelligence strategy is built on using our data both to better serve our clients’ needs and to continually improve your customer experience every step of the purchase process. Using our pay-after-delivery services should always be a pleasure for your customers, from shopping, ordering, paying and coming back to shop with you again and again.
We have previously discussed the...
We launched our new AfterPay pay-after-delivery service last year, and we think it is by far the best on the market. Of course we do. But what makes AfterPay best? It’s not just that it delivers higher conversion rates, or the way it makes it easier for your customers to buy. The secret is how it helps you understand your customers, so you know how and when they buy. That is the arvato...
In physics, friction is a force that resists the movement between two surfaces that come into contact with each other. Friction is caused by the roughness of these surfaces.
Friction is also something we all want to minimise in customer journeys on the internet. Buying and selling should be simple. As soon as there is any resistance, as soon as a customer has to think twice and make choices...
Small payments (often called micropayments) are everywhere these days, often connected with mobility or mobile devices. Buses, fast food, cinemas, digital purchases … you name it. Several years have gone by since I first started discussing this phenomenon with companies trying to find a way to offer cost-effective micropayments to their customers.
In the earliest years of this millennium, I...
There will be very few people reading this who have not bought something online: some clothes, maybe, or shoes, music on Spotify or a Netflix subscription. E-commerce is an integral part of consumer retail, or B2C as we call it in the trade, and everyone can see the benefits.
But how many of us have made purchases online for our business? B2B, as it is known, is not quite as mature when it...
Okay, I really think omnichannel is one of the most important trends in retail. So no points for guessing where I spent much of my day at the Kauppa 2016 Breaking Boundaries event in Helsinki last week.
The morning break-out session “Omnichannel: Digitalisation and customer experience” was one of the most interesting, largely thanks to Lasse Kalmi. The Development Director at building...
What is the biggest thing driving us as consumers to shift so much of our shopping online? For me, like for so many others, the biggest is convenience.
Shopping online gives me access to products that aren’t available in the shops down the road. It lets me get prices I could otherwise only find overseas or tax-free. I can go shopping any time of the day – I can buy those spare parts for my...
Today, we are very happy to have the ability to announce the very first Insight Report of arvato Finanical Solutions Nordics. Please pay attention to Pauline Hermansson (our Head of Nordic Strategy & Innovation) showing her perspective on the current movements in the payment industry.
E-commerce removes many barriers to international retail expansion, but significant challenges remain. The...