I don't know about you, but whenever I am travelling in Scandinavian countries, I think that we in Germany are a little behind the times. We can always argue about taste in fashion and interiors, but this not the only area where I think the Swedish, for example, are more innovative than us. Stockholm gives me a W-LAN hotspot in the train from the airport to the city centre, and for payments other...
For a man, his tool is often more than just a utensil. This also applies to one of my friends, who spends hours in his basement, where all sorts of tools have accumulated over time. Most recently, he showed me his blue Bosch drill that was used when we finished the room for his first baby.
Generally, the colour of a drill is irrelevant to me, but my friend tends to differ; after all, hobby...
High returns are a fact of life in the online fashion industry. Part of the reason is people wanting to try on different styles to see what looks best, but another important reason is size. A 38 isn’t always a 38.
I heard a report on Swedish public radio the other week about a renewed push to unify and standardise clothing sizes across the EU. There has been a standard in place since 2001,...
Creative abstract commercial internet business retail sale and web online shopping discount offer concept: 3D render illustration of macro view of the group of color paper shopping bags on modern laptop or notebook computer PC keyboard with selective focus effect
Like most Swedes, I can’t live without my coffee. And since getting a Nespresso machine a couple of years ago, not any old coffee will do in the same way. But here’s the problem: in central Stockholm, you can only buy the Nespresso coffee capsules at one store.
Too often I wake up, or come home, only to find out I’m down to my last capsule. And while you can order online anytime, the...
I saw an article the other month about how Mastercard has started trialling a payment card that uses the same fingerprint-scanning technology as mobile phones to verify cardholders’ identities. The payments giant said the biometric card would help deliver “additional convenience and security” and “help cardholders get on with their lives knowing their payments are protected”.
There are lots of great sayings and quotes around e-commerce. The best ones capture the very essence of successful e-commerce, and spell out the dos and the don’ts.
Let’s start with a quote from Seth Godin, American entrepreneur, marketer, public speaker and author of books including Tribes, Linchpin and Free Prize Inside:
“Maybe the reason it seems that price is all your customers care...
Small payments (often called micropayments) are everywhere these days, often connected with mobility or mobile devices. Buses, fast food, cinemas, digital purchases … you name it. Several years have gone by since I first started discussing this phenomenon with companies trying to find a way to offer cost-effective micropayments to their customers.
In the earliest years of this millennium, I...
There will be very few people reading this who have not bought something online: some clothes, maybe, or shoes, music on Spotify or a Netflix subscription. E-commerce is an integral part of consumer retail, or B2C as we call it in the trade, and everyone can see the benefits.
But how many of us have made purchases online for our business? B2B, as it is known, is not quite as mature when it...
Okay, I really think omnichannel is one of the most important trends in retail. So no points for guessing where I spent much of my day at the Kauppa 2016 Breaking Boundaries event in Helsinki last week.
The morning break-out session “Omnichannel: Digitalisation and customer experience” was one of the most interesting, largely thanks to Lasse Kalmi. The Development Director at building...
The internet has changed the way we all buy products and services, both online and offline.
You might now visit a shop, discover an item of interest, and then go online to evaluate all the options around that product. Another trend is to surf the internet for products, then visit a physical store to see the item before going back online to order it.
Traditionally, physical stores and web...